Privacy Policy
Last updated: November 5, 2026
Glug is built on a simple idea: knowing wine is just about knowing what you like. The more you log, the more we learn about you and the better we get at recommending the right bottles. This policy outlines what we collect.
Who we are
Glug is operated by Glug Wine, Inc. If you have questions about this policy, reach us at privacy@glug-wine.com.
What we collect
When you create a Glug account and use the app, we collect the following:
- Phone number and name — used to create and identify your account. Your sign-in code is delivered by SMS.
- Email address and password — only if you choose email sign-in instead of your phone number.
- Wine ratings and taste preferences — the core of your Glug profile, used to generate personalised recommendations. This includes your logs: ratings, tasting notes, food pairings, and prices you record.
- Profile and social activity — your display name, whether your profile is public, the people you follow and who follow you, follow requests, likes, comments, blocks, the reports you send, the milestones Glug records from your shared logs, whether Glug suggests your profile to others, and the notifications Glug creates for you.
- Profile photo — optional. If you choose one, it is shown to other Glug users (see What other Glug users can see below).
- Push notifications (optional). If you turn them on, we store a push token for your phone, issued by Firebase Cloud Messaging (a Google service), together with your user id, whether the phone is an iPhone or an Android phone, whether notifications are switched on for that phone, and when the phone last checked in with Glug. See Push notifications below.
- Restaurants on your scans and logs (optional). If you add the restaurant you are at to a wine list scan, we store it with that scan: Google's place id for the restaurant, its name, neighborhood, address and map coordinates, Google's categories for the place, and when you added it. If you log a wine from that scan, the restaurant's place id, name and neighborhood are saved with that log too, and the log shows the name and neighborhood to everyone who can see it, on glug-wine.com included if you share a link to the log. If you share the scan's top picks, the restaurant's name goes with them. The address, map coordinates and categories stay on the scan. See Restaurants and your city and Share links below.
- Your city (optional). You can set your city in Settings, under Location. We store Google's place id for it, its name and its map coordinates. Only you can see it, and Glug uses it only to center restaurant search. Until you set one, Glug uses New York. Glug never reads your phone's location (GPS).
- Photos of wine lists and bottle labels — the camera is used when you scan. Photos are uploaded to a private storage area that only your account can access (see Data retention below).
- App usage data — how you interact with the app, such as the screens you open, your scans and logs, and the actions you take, along with basic device and app details: your phone model, operating system and app version, language and time zone. It is stored in our own database and used to improve the experience. It never includes what you type, such as notes or comments. The pages on glug-wine.com that a share link opens record nothing (see Share links below). We do not use third-party analytics or advertising SDKs.
We do not collect your device's location, contacts, or payment information. A restaurant you add to a scan does record where you were when you scanned, and adding one is always your choice.
Waitlist
If you join the waitlist on glug-wine.com, we collect your name, mobile number, email address, whether you use an iPhone or Android phone, your Google account email (only if you use Android, so we can invite you to the Google Play test), your neighborhood, how often you order wine at restaurants, and, if you tell us, who told you about Glug. We use this only to invite you to Glug and to contact you about Glug. We do not sell it or share it with advertisers. You can ask us to delete it at any time by emailing privacy@glug-wine.com.
How we use your data
- Create and maintain your Glug account
- Generate personalised wine recommendations based on your taste profile
- Improve the app's accuracy and performance over time
- Send you important account-related messages (not marketing, unless you opt in)
- Show your profile, shared logs, likes and comments to other Glug users, and a log or a scan's top picks to anyone who opens a link you share, as described below
- Show the restaurant on your scans and logs, and center restaurant search on your city
- Send notifications to your phone, if you turn them on, when someone likes or comments on your log, follows you, asks to follow you or accepts your request
- Review reports and keep Glug respectful
What other Glug users can see
Glug lets you follow people, see what they log, and like and comment on their logs. This is who sees what. A link you share from the app can also show a log or a scan's top picks to people outside Glug; see Share links below.
- New profiles are public. Anyone signed in to Glug can find you by your display name and follow you, and Glug may suggest your profile to other users. Profiles created before these features arrived are not made public automatically. You can switch between public and private at any time in Profile → Settings → Privacy.
- A public profile shows other Glug users your display name, the month you joined, your taste sentence, how many logs you share, your followers and the people you follow, your taste match with them, and your shared logs.
- A private profile does not appear in search. Someone with your profile link sees your display name and the month you joined and can ask to follow you. Only the people you accept see the rest.
- A shared log shows the wine, your rating, the tasting words you chose and the date. If the log has a restaurant, it also shows the restaurant's name and neighborhood. Your notes, prices, occasion, food pairings, any other detail of where you drank and any photos of the wine are never shared. The restaurant's address and map coordinates are never shared either. Each log has its own sharing switch; a log with sharing off is seen only by you, restaurant included. If you send a link to a shared log, glug-wine.com can show the wine, your rating, the restaurant's name and neighborhood and the date to anyone who has the link, while your profile is public (see Share links below).
- Glug may add a milestone to one of your shared logs, such as your first wine from a new region. Anyone who can see that log can see the milestone. Milestones come only from shared logs.
- When your taste sentence changes after a public log, the new sentence, in your followers' Feed.
- Likes and comments carry your name. Anyone who can see a log can see who liked it and who commented on it. Comments cannot be edited. You can delete your own comments, and any comment on your own logs.
- If you add a profile photo, it is shown wherever your name is shown, to anyone signed in to Glug, including when your profile is private.
- Your display name is not private. Even with a private profile, other Glug users can see it through your profile link, on your comments and likes, on follow requests you send, in the follower lists of the people you follow, and in the blocked list of anyone who blocks you.
- Taste match: Glug compares your taste profile with another person's on its servers. Each of you sees a match score and one line about a single taste, such as “Body · you Full, they Medium”. Your underlying taste numbers are never shown.
- Glug notifies you in the app when someone follows you, asks to follow you, accepts your request, likes your log or comments on it. If you turn on push notifications, the same notifications also reach your phone (see Push notifications below).
- The page a shared profile link opens on glug-wine.com shows nothing about you. It only offers to open the app. The page a log link or a scan link opens is different: it shows the log or the picks to anyone who has the link when your profile is public and, for a log, the log is shared, and otherwise says only that they are private, or no longer available if they were deleted (see Share links below).
Share links
From the app you can share a link to one of your logs, to the top picks of a wine list scan, or to your profile. A link opens in Glug when the app is installed, and a page on glug-wine.com when it is not. In Glug, a log link opens the log for the people who can see it there and sends anyone else to your profile; a link to a scan's top picks shows them to anyone who can see your logs in Glug and sends anyone else to your profile; and a person you have blocked, or who has blocked you, sees only that the link is not available.
On glug-wine.com, a log's page shows the log to anyone who has the link, signed in to Glug or not, when the log is shared and your profile is public: your display name and profile photo, the wine and its vintage, your rating, whether Glug marks the wine as rare, the restaurant's name and neighborhood if the log has one, the wine's color and the date. Otherwise the page says only that the log is private, or that it is no longer available if it was deleted. A scan's page shows your display name and photo, the restaurant's name and up to three wines with your match percentage while your profile is public, and otherwise says only that the picks are private, or no longer available if the scan was deleted. A profile link's page still shows nothing about you.
When you first share a scan's top picks, Glug keeps a copy of what you shared with that scan: up to three wines, as their producer, name, vintage, color and type, which Top Pick slot each one filled, whether the wine is rare and your match percentage, the restaurant's name if the scan had one at that moment, and when you first shared it. The copy does not change afterwards, so removing the restaurant from the scan later does not remove its name from the link. Deleting the scan, or your account, deletes the copy and the link stops working.
A link is the key to what it shows: anyone you send it to, or who gets it from them, can open it, and it keeps working for someone you have blocked, because the page on glug-wine.com cannot tell who is looking. Glug does not record who opens a page. Our server answers each page from the link alone, without a sign-in, and limits how often one device can ask; our hosting providers keep ordinary request logs. The pages ask search engines not to index them. A link never shows your notes, prices, occasion, food pairings, any photo of a wine or of your scan, or a restaurant's address or map coordinates.
Push notifications
Glug can send notifications to your phone when someone follows you, asks to follow you, accepts your follow request, likes your log or comments on it. They are off until you turn them on. Glug asks once, after you like, comment on or follow someone, and you can turn them on or off at any time in Profile → Settings → Notifications.
A notification shows the person's name and the wine on your log, as its producer and name, for example “Sadhana liked your Frog's Leap Cabernet Sauvignon”. It never shows comment text, your notes, prices or anything else from your log.
To deliver them, Glug stores a push token for your phone, issued by Firebase Cloud Messaging, a Google service, together with your user id, whether the phone is an iPhone or an Android phone, whether notifications are switched on for that phone, and when the phone last checked in with Glug. Google (Firebase Cloud Messaging) and, for iPhones, Apple (Apple Push Notification service) carry each notification to your phone. Google acts as our processor under the Firebase Data Processing and Security Terms. They receive your phone's token, the notification text (a name and a wine) and the ids Glug needs to open the right screen when you tap it, never your phone number, email address or logs. An undelivered notification is held for at most 24 hours. Firebase also keeps an installation identifier for the app on your phone.
You control notifications with the switch in Profile → Settings → Notifications and in your phone's own settings. Turning the switch off stops notifications to that phone at once: the phone discards its token and Glug marks the stored token as off. Signing out of a phone deletes that phone's token from Glug. A phone that has not opened Glug in 270 days stops receiving notifications. When you delete your account in the app, every token is deleted and the phone you use asks Firebase to delete its installation identifier, which Google removes within 180 days. We do not use notifications for marketing.
Restaurants and your city
When you scan a wine list, you can add the restaurant you are at. It is always optional. You find it by typing its name, and you can change it later or remove it by tapping the × on the restaurant card. Your recent scans then show the restaurant's name, and if you log a wine from that scan, the log is filled in with the restaurant, which you can remove by tapping the × on the Where row in the log form.
You can also set your city in Profile → Settings → Location → Your city, so that restaurants near it come first when you search. Until you set one, or after you choose Use New York (default) there, Glug uses New York. Glug uses your city only for that.
Glug never reads your phone's location (GPS). What you type in the restaurant or city search is sent through our server to Google Maps Platform (Places API) to find matches. Google also receives a random session token, which groups the searches for one pick, and the center of your city, or of New York until you set one. Google does not receive your name, phone number or account from Glug. We do not store what you type, only the place you pick.
Your city is private to you. It never appears on your profile, in the feed or anywhere else other Glug users can see. The restaurant on a scan is private to you as well, unless you share the scan's top picks: the restaurant's name is then shown with the shared picks (see Share links below). The restaurant on a log is different: its name and neighborhood show on the log to everyone who can see the log. That is anyone signed in to Glug if your profile is public, and the people you accept if it is private. A log with sharing off is seen only by you. The address and map coordinates stay on the scan and are never shown to other Glug users or on glug-wine.com. If you remove the restaurant from a log, it is removed everywhere that log is shown.
Tapping a restaurant on a log opens it in Google Maps, outside Glug. The link holds only the restaurant's name, neighborhood and place id. Google's own privacy policy applies from there.
Within Glug, our team may count how many scans were made at each restaurant across all users, to understand where Glug is used. Those counts do not name you. We may share totals like these with restaurants, never in a way that identifies you.
Keeping Glug respectful
Comments that contain offensive words are blocked before they are posted. You can report any profile, log or comment. Reports go to the Glug team, and the person you report is not told who reported them. We review reports within 24 hours and remove content, and suspend or delete accounts, that break our Terms of Use. You can also block anyone. A block removes follows and follow requests between you and hides each of you from the other in Glug. The person you block is not told.
AI processing
Glug uses Anthropic's Claude API to read the wine lists and bottle labels you photograph. When you scan, your photo is sent to Anthropic's API to identify the wines on it; your name, phone number and taste profile are not included in these requests. Your recommendations are generated by Glug's own matching system.
We do not use your data to train AI models. Data sent to Anthropic is processed under Anthropic's API terms — see Anthropic's privacy policy.
Third-party services
Glug uses the following third-party services, each with their own privacy policy:
- Anthropic — AI processing of the wine list and bottle label photos you scan
- Supabase — secure database, sign-in, and photo storage (private for the photos you scan; profile photos are served from a link)
- Twilio — delivers the SMS verification codes used to sign in
- Apple — iOS app distribution (App Store and TestFlight), device-level permissions, and delivery of push notifications to iPhones (Apple Push Notification service)
- Google — Android app distribution (Google Play) and device-level permissions
- Google Firebase Cloud Messaging, our processor under the Firebase Data Processing and Security Terms, delivers push notifications to iPhones and Android phones if you turn them on (see Push notifications)
- Google Maps Platform (Places API) finds restaurants and cities from what you type in the restaurant and city search, through our server. Tapping a restaurant on a log opens it in Google Maps, outside Glug (see Restaurants and your city)
- Google Workspace — internal dashboards we use to operate Glug receive aggregate usage statistics and display names, never phone numbers or email addresses
We do not sell your data to any third party and do not share it with advertisers.
Data retention
We retain your account data for as long as your account is active. After you delete your account we also keep one anonymous line, described below: the week you joined, the week you deleted it and whether you used an iPhone or an Android phone. Photos you scan are stored in private storage and are not automatically deleted while your account is active; deleting a menu scan from your scan history also deletes its photos, and all of your scanned photos are deleted when you delete your account. Your profile photo is not private: it is stored with Supabase and served from a link that anyone who has it can open. It is deleted when you remove or replace it, or when you delete your account. Your taste profile and ratings are stored as long as your account exists. Glug also keeps a history of your taste sentence: each version and when it changed, including earlier versions rebuilt from your past ratings. Only Glug's admins can see the full history. When your sentence changes after you log a public wine, people who can see your profile may see the new sentence in their Feed. The history is deleted when you delete your account. Reports you send are deleted when you delete your account. A report someone else sends about you or your content is kept as a record of moderation after that content or your account is deleted. It keeps no copy of what was reported, only the reason and any note the reporter wrote. Push tokens are kept while a phone stays signed in with notifications on: a token is deleted when you sign out of that phone, when the phone replaces it with a new one, and when you delete your account. A token you switched off stays stored, marked off, until you sign out of that phone or delete your account. A restaurant on a scan is kept with that scan: it is deleted when you remove it from the scan, when you delete the scan, or when you delete your account. When you share a scan's top picks, the copy Glug keeps of the picks and the restaurant's name is separate too: it is deleted when you delete the scan or your account, and removing the restaurant from the scan does not remove its name from that copy. The restaurant saved with a log is a separate copy: it is deleted when you remove it from the log, when you delete the log, or when you delete your account, and deleting the scan does not remove it from the log. Your city is kept until you choose Use New York (default) in Profile → Settings → Location → Your city, which deletes it, or delete your account.
Your rights
You can, at any time:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your account and all associated data
- Withdraw consent for data collection
To delete your account, go to Profile → Settings → Delete account within the app. This immediately and permanently removes your account and its personal data, including your profile, logs, preferences, scan history, scanned photos, profile photo, follows and follow requests, likes, comments (including those on other people's logs), blocks, notifications, push tokens, the restaurants on your scans and logs, the picks and restaurant names you shared by link, your city and the reports you sent. You can also email us to request deletion directly. Our Delete your account page explains exactly what is deleted, what is kept, and how to delete single logs, scans, comments or your profile photo instead. We keep one anonymous line for each deleted account, with the week you joined, the week you deleted it and whether you used an iPhone or an Android phone, so we can count how many people leave. It has no name, phone number or account id.
Age
Glug is an alcohol-related app intended for users aged 21 and over in the United States, or the legal drinking age in your country. We do not knowingly collect data from anyone below the legal drinking age. If you believe an underage user has created an account, contact us at privacy@glug-wine.com and we will delete it promptly.
Changes to this policy
We are in early development. Our data practices may evolve as the app grows. We will update this policy and notify users of any material changes before they take effect. The date at the top of this page reflects the most recent update.
Contact
Questions, requests, or concerns: privacy@glug-wine.com